Newspapers permit an advertiser to reach a large number of people within a specified geographical area. Advertising in a local newspaper ensures your ad will be seen by people in your target market. Internet advertising is harder to target locally because of the international nature of the Web.

Printed products are far more tangible and useful to many people than TV advertising. Hearing about a product or a phone number on a TV commercial may be fleeting and leave people trying to remember the message. But people can cut out a newspaper ad and use it when it’s convenient to find out more about the business.

While it can be hard to find out exactly how many local people visit a website, you can find out the exact circulation of The Urban Times News newspaper. This gives you a better idea about the size of the audience you are paying for.

Since community newspapers deal with local issues, they tend to be read by people who have strong interest in or strong ties to the community. By advertising in community papers, you demonstrate that your business is part of the local scene. Consequently, readers may choose your product over a competing regional or national brand as a show of support for local businesses.